Post by jannatara2896 on Oct 22, 2023 1:25:35 GMT -5
Here at Gokit Digital Marketing , we use an average from RD Station benchmarking , which recommends above 15% for a good email opening rate. Analyze your shots and take into account that you can always do something to improve. Create an attractive subject as the email title To create an attractive title, take into account: Profile of your client: What challenges, interests or interaction triggers might work. Example subject for a Real Estate Agency: Top 3 neighborhoods to invest in *CITY* – a title that stirs the interest of the potential buyer. You don't need a *NAME* guarantor – a title that poses a challenge for the potential landlord.
Urgency and emotion: Stimulate instant action from your contact. Example subject for a Hotel: You won a daily rate! Rescue until 5pm – a title that brings urgency to the action. 2) No text Most people access emails on cell phones. Therefore, the ideal is that you use a maximum of 35 characters . For computers this number increases to up to 70 characters. 3) Customize your subject Some email messaging platforms offer the dbtodata.com option to insert variables such as: Person's first name Company Name Office state City This choice generates greater connection with the user and can help increase the opening rate, since the lead sees themselves within that communication. In the image below, we show some options that are available in RD Station Marketing.
Sample of variables available in RD Station Marketing 4) Sender name Enter the name of an employee, partner or company director to sign the emails. This practice helps to create bonds with your contact list and consequently increases the chances of interaction. image showing the sender field in email marketing Sender configuration field in RD Station Marketing 5) Day and time of shots Evaluate the best days and times for the result to be more efficient! To help you, I brought you here a benchmarking of RD Station: Between 6am and 10am in the morning; Between 3pm and 5pm; Between 5pm and 7pm (for B2B emails – business to business); Between 7pm and 10pm (for B2C emails – companies to end consumers).