Post by account_disabled on Feb 27, 2024 3:42:33 GMT -5
It will implement Big Data as the main commercial and management tool. In one year, employees with mobile equipment will take products from offices directly to customers' homes. has decided to take another step in its commitment to digital banking through an effort in multichannel and mobility. The implementation of Big Data as the main commercial and management tool is going to become one of the pillars of the technological revolution that the entity is going to experience in the next four years. The possibility that the large Internet giants end up landing in a market closed to banks until now, will force the financial sector to completely change . BBVA , above all, and also Banco Santander, have already warned of the threat posed by Google, Amazon and Apple as 'new bankers'. CaixaBank is also not willing to be left behind in this digital revolution in the sector. He understands that the entity must completely transform itself for the future to be able to face the changes that are occurring rapidly.
Big Data and employees with mobile devices As Strategic Plan, the implementation of Big Data will offer clear potential to improve key business areas . It will allow greater knowledge of customers to improve the commercial offer , personalization taking into account their preferences to strengthen their relationship and the Netherlands WhatsApp Number incorporation of new data in risk models. Furthermore, CaixaBank will, in just one year, have 15,000 more mobile employees (smartPC) . They will be in charge of removing the products from the offices to take them directly to the customers' homes. Now, there are more than 5,000, but the idea is to reach managers by the end of 2016 . 50% of operations through digital channels The entity explains that CaixaBank already has 4 million active Internet banking users and more than two million operate through mobile phones. This means that more than 50% of operations are carried out through digital channels. CaixaBank registers more than 120 million mobile operations monthly , of which 33% involve fund movements.
The digital contracting of products, they reveal, already approached 10% of the total at the end of last year . The bank has an offer of more than mobile applications. According to data provided by the entity itself, new personal management tools, such as , were used in 2014 by more than one million customers . Meanwhile, reached . Pablo Launch of the plan with analysts in London This Tuesday, presents the rest of its Strategic Plan , whose fundamental lines aim to achieve leadership in quality, trust and reputation with the focus on the customer, obtain profitability or return on tangible capital) between and as of . The president of , Isidro , and the CEO, Gonzalo , reveal in London, in a meeting with analysts , the basic lines of the new plan. With the deployment of the new strategy, the entity expects to place the efficiency ratio below 45%, grow 4% in loans and 6% in resources on an annual average over the next four years and reduce the cost of risk below 0.5% in 2018. Furthermore, as part of the new Strategic Plan, aims to distribute a high and stable dividend , with a cash payout equal to or greater than 50% of the profit from the first year of the Plan.